Sunmei Digital Technology Group, established in 2011 and headquartered in Qingdao, is the fifth-largest hotel management group in China and the twelfth globally.
THANK HOTEL, a brand under its umbrella, was founded in 2009 and primarily serves the mass consumer market in third and fourth-tier cities, known for its high cost-performance ratio.
UPANDIN HOTEL is an upgraded brand of THANK HOTEL, aiming to provide a higher quality accommodation experience. In the Chinese market, Sunmei Digital Technology Group has rapidly expanded through a market penetration strategy targeting smaller cities, becoming a significant force in the domestic hotel industry.
