Mercure Hotel, medium and high-end hotel brand from France, operating more than 800 hotels in more than 60 countries around the world at present. When Mercure comes to China, it cleverly blends French elegance into senses. Mercure Hotel has settled in core business districts and traffic landmarks in China, providing pure French experience and international standard service for guests, and also have various member treatments for HUAZHU and Accor Live Limitless.
Improve brand identifiability of Mercure Hotel in Chinese market, and deepen the brand impression for consumers.
As Mercure Hotel comes to China considering Chinese customers’ requirements, we strengthen the three key words of “Humanity”, “Romance” and “Elegance”, to establish a clearer exclusive brand image in the market, develop its brand vision system application in China, and enhance Chinese consumers’ brand impression of Mercure Hotel.