Ji Hotel is limited service hotel of HUAZHU for the mid-class hotel market. Ji Hotel provides selection of best quality region for Intelligent and sophisticated elite business guests by simple and high quality design style, hotel facilities loved by customers and just right quality service.
Garlic Design overtook 2 stages of Ji Hotel’s brand rebuilding. From “Love yourself, choose Ji”to “naturally easily”, during the first stage of brand rebuilding, Garlic Design combined the graphic of “π”and “Ji”, matched with Chinese character “季” and circle outline, and created Chinese and English double logo, presenting the meaning of all seasons (全季) which is an Infinite loop.。
2016 we rebuilt the brand image of Ji Hotel again with the visual concept of “pure, clean and feel”. Considering from logo to the whole visual system including graphic application, signage design and planning of advertising video, we created a hotel brand image with Oriental beauty belonging to Chinese people.