The signage of the Hyatt Centric Hotel Zhongshan Park Shanghai cleverly integrates classic elements of old Shanghai, creating a visual image with regional characteristics. The signage adopts the Art Deco style, which is creatively designed and abstracted to reflect the regional characteristics of Shanghai and align with its interior design philosophy. The logo design of Hyatt Centric restaurant is also presented in Art Deco style, combining modern fonts and layout, making the entire brand image consistent with the overall style of the hotel. It not only has the charm of old Shanghai, but also retains the fashion sense of modern catering.
The signage design of Hyatt Caption Hotel is mainly inspired by social attributes, using the graphic form of “dialogue boxes” to represent the interaction between people. Through unique visual language, we encourage every guest to engage in daily conversations and enjoy sincere and meaningful communication between people.
