The logo for HUAZHU looks at the same time like an outward expansion and inward intersection. The logo gives us a strong visual impact. It means when people meet in HUAZHU, the the spirit of cooperation is enhanced. This pushes the brand to constantly improve and commit to building a company with greater equality, solidarity, mutual help and prosperity.
In addition, Garlic Design also undertake the first stage of brand rebuilding for HUAZHU, including:
Joya Hotel / Ji Hotel / Seven / Starway Hotel / Hanting Hotel / Hi Inn.
How to create different brand visual images for different customers’ requirements,and how to find out a unified group visual language are also main tasks among the brand mission.